These are our principles

Our North Star 🌟

Challenge everything ✊

At RORA we believe in challenging assumptions wherever we find them.

The very existence of FinOps is itself a challenge.

A gesture of defiance against the old, stale world of accounting  a job for life, when what we want is impact, variety and progression.


‘the way things have always been done is never the best way.’


‘It's about automation, innovation and improvement in everything we do.’

Get clever not bored 🤔

We believe that technology makes lives better, and we’re here to make it happen.

If you’re doing boring, tedious work - that could be done by a computer - you’re doing something wrong.

Always be iterating ✊

In a startup you never get time to make anything perfect and nothing is ever finished.

You build as fast as you can and you make it better every week. You’re building your rocket ship as you fly.

And we take the same approach to ourselves - we make it a priority to never stop learning.

‘perfection is a journey not an outcome.’


‘there's no one-size-fits-all for a scaling businesses.’

Fix your own bike

We're confident taking things apart and putting them back together.

We get our hands dirty and do things ourselves - quickly understanding how complex things work.

There's no instruction manuals when it comes to startups - and we don't need one.

Be yourself

We're all unique and that’s how we like it.

We believe in building long-term relationships based on trust. But how can you trust someone if they’re not being themselves?

We'll always tell you the truth - even if it's not what we think you'll want to hear.

‘pretneding you've got all the answers is a waste of time.’

This is us

👋 Hi

FinOps Lead


FinOps Manager


FinOps Lead


FinOps Lead


FinOps Manager


FinOps Manager


FinOps Manager


FinOps Lead