this is our story

WORKING WITH SOME AMAZING TEAMS

we began in finance

Dan and Sam started in the Big 4 — and being honest — they were ashamed to call themselves accountants.

They moved to startups (craving more interesting work), but realised the skills they had applicable to most real-world problems.

Miriam joined them straight from the startup scene, realising she couldn't get the finance support her rapdily growing startup needed.

so we created a new profession

FinOps — the intersection of finance, technology and operations.

Where great people in finance can work directly in exciting startups.

About FinOps

a new model for a new profession

At RORA, we provide the right people in our partners' teams, for exactly the amount of time they need.

For some, we're their first finance team.

For others, our teams plug a gap, helping existing teams navigate difficult pinch points.

But it's not just the people on the invoice who work for them — they get our whole team in their corner.

we're a new type of team built for a new world of work

Join our team 

here to make accounting work for startups and scaleups

accounting is letting us down

Technology has moved on but accounting firms haven't. Startups aren’t getting the support they need. Worse, young people today are no longer proud to call themselves accountants.

FinOps

Sam

finops is the answer

It’s a skill set - an entire industry - that is desperately needed, but doesn’t yet exist. It’s a hole that’s causing frustration for accountants in their careers, and for businesses that desperately need help.

FinOps

Dan

a new type of finance team

The accounting sector and accounting firms aren't working for accountants. We've built a new type of team that nothing like a traditional accounting firm - here's why, and how.

FinOps

Oli

finance needs a little more ops

The traditional split of roles in a finance function don't work anymore. Technology has made some roles redundant and some roles more needed than ever before.

FinOps

Miriam