the FinOps insider

Exclusive insights from inside 200+ startup finance operations
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tools that scale

processes that save time

decisions that unlock growth

From the FinOps team supporting startups like Runna, Anthropic and Poolside.
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the startup
finance guide

the 5 biggest mistakes post-series A founders make (when they've outgrown their accounting firms) that burn investor capital on emergency fixes, create messy systems you'll have to re-do and keep you stuck in spreadsheets instead of leading your business

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(from FinOps experts who've helped 200+ startups and scale-ups get finance right the first time)

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It’s a skill set - an entire industry - that is desperately needed, but doesn’t yet exist. It’s a hole that’s causing frustration for accountants in their careers, and for businesses that desperately need help.

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a new type of finance team

The accounting sector and accounting firms aren't working for accountants. We've built a new type of team that nothing like a traditional accounting firm - here's why, and how.

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Oli

finance needs a little more ops

The traditional split of roles in a finance function don't work anymore. Technology has made some roles redundant and some roles more needed than ever before.

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Miriam

why i left the icaew

Prestigious and well-trusted. but is the ICAEW an outdated institution for an outdated sector? We've not renewed our membership...

FinOps

Dan

Read our FinOps blog 

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the FinOps insider

get our free guides

the startup finance guide

get the finops support you need, within your team

accounting isn't working for startups

accounting is letting us down

finops is the answer

a new type of finance team

finance needs a little more ops

why i left the icaew

this is us

the startup
finance guide

get the finops
support you need,
within your team

accounting isn't working
for startups